Judging Process
The spirit of the MarTech Breakthrough Awards is to highlight the BREAK THROUGH products, solutions and companies within the crowded sales, advertising and marketing technology markets.
Judging Criteria
We intentionally keep the submission process simple, focused on nominees addressing the question – “How does your company or product break through the crowded MarTech market?”
The evaluation criteria for the MarTech Breakthrough Awards program are focused around the concept of innovation. We have developed the evaluation criteria and a corresponding set of assessment tools and scales that we believe allow for a fair, honest and equitable assessment of each entry.
All entries will be judged on the MarTech Breakthrough Awards criteria:
Innovation
Performance
Ease of Use
Functionality
Value
Impact
In the spirit of the technology “Break Through,” we are looking for innovative solutions and companies that address a true need, solve a complex or critical problem, or seize an opportunity and create or revolutionize a new market or industry.
In the award nomination, you may choose to address the following areas. Note that it is not necessary to address each area and these are suggested guidelines only.
Judges will evaluate products in each category based on the following areas
