Judging Process
The spirit of the MarTech Breakthrough Awards is to highlight the BREAK THROUGH products, solutions and companies within the crowded sales, advertising and marketing technology markets.
Judging Criteria
We intentionally keep the submission process simple, focused on nominees addressing the question – “How does your company or product break through the crowded MarTech market?”
The judging process is also a streamlined one. All award nominations are fully analyzed, evaluated and scored by our expert panel of judges, representing a mix of technical, business, academic and marketing expertise within the industry.
The evaluation criteria for the MarTech Breakthrough Awards program are focused around the concept of innovation. We have developed the evaluation criteria and a corresponding set of assessment tools and scales that we believe allow for a fair, honest and equitable assessment of each entry.
All entries will be judged on the AI Breakthrough criteria
Innovation
Performance
Ease of Use
Functionality
Value
Impact
In the spirit of the technology “Break Through,” we are looking for innovative solutions and companies that address a true need, solve a complex or critical problem, or seize an opportunity and create or revolutionize a new market or industry.
In the award nomination, you may choose to address the following areas. Note that it is not necessary to address each area and these are suggested guidelines only.
Judges will evaluate products in each category based on the following areas
All completed nominations will be reviewed by the members of the MarTech Breakthrough panel of judges, all of whom are senior executives with diverse business, marketing, sales, analytical and academic backgrounds who are recognized experts in their fields. Upon conclusion of the analysis process, all winners will be notified directly via email. All dates for and deadlines around the submission and announcement of winners will be included on the Nomination page.