MarTech Breakthrough Award Categories

Recognizing the best companies, technologies, products and services in the field of Sales, Advertising & Marketing Technology around the globe.

Marketing Automation

  • SMB Marketing Automation Platform of the Year
  • Enterprise Marketing Automation Platform of the Year
  • Marketing Performance Management Solution of the Year
  • Marketing Optimization Platform of the Year
  • Marketing Automation Innovation Award
  • Overall Marketing Automation Platform of the Year
  • Overall Marketing Automation Company of the Year

Answer Engine Optimization (AEO)

  • AEO Solution of the Year
  • AI Search Visibility Platform of the Year
  • LLM Optimization Platform of the Year
  • AEO Platform of the Year
  • AEO Innovation Award
  • AEO Solution Provider of the Year

Agentic AI & Autonomous Marketing

  • Agentic AI Marketing Platform of the Year
  • Autonomous Campaign Optimization Solution of the Year
  • AI Marketing Copilot of the Year
  • Autonomous Media Buying Platform of the Year
  • AI-Powered Marketing Decision Engine
  • Autonomous Marketing Innovation Award
  • Agentic AI Marketing Solution Provider of the Year

Content Marketing

  • Graphic Design Software of the Year
  • Content Discovery Platform of the Year
  • Content Writing Service of the Year
  • Interactive Content Platform of the Year
  • Content Sharing Platform of the Year
  • Content Performance Management Solution of the Year
  • Marketing Resource Management Platform of the Year
  • Overall Content Marketing Solution of the Year
  • Overall Content Marketing Company of the Year

Customer Journey Orchestration

  • Real-Time Personalization Platform of the Year
  • Personalization Platform of the Year
  • Behavioral Targeting Platform of the Year
  • Cross-Channel Orchestration Platform of the Year
  • Customer Journey Orchestration Innovation Award
  • Customer Journey Orchestration Solution Provider of the Year
  • Customer Journey Orchestration Platform of the Year

Event Mangement

  • Overall Event Management Platform of the Year
  • Event Management Innovation Award
  • Event Management Mobile App of the Year
  • Overall Event Management Solution Provider of the Year

Website

  • Overall Website Building Platform of the Year
  • Overall Web Hosting Service of the Year
  • E-Commerce Web Platform of the Year
  • Web Analytics Solution of the Year
  • Web Content Management Platform of the Year
  • Web Content Management Solution Provider of the Year

CRM

  • SMB CRM Solution of the Year
  • Enterprise CRM Solution of the Year
  • CRM Software Innovation Award
  • Overall CRM Solution of the Year
  • Overall CRM Company of the Year

Conversion Optimization

  • Campaign Landing Page Platform of the Year
  • Conversion Rate Optimization Solution of the Year
  • Conversion Optimization Innovation Award
  • Overall Conversion Optimization Solution of the Year

Email Marketing

  • B2C Email Marketing Solution of the Year
  • Email Signature Management Platform of the Year
  • B2B Email Marketing Solution of the Year
  • Email Marketing Innovation Award
  • Overall Email Marketing Company of the Year

Video Marketing

  • Video Hosting Solution of the Year
  • Video Editing Software of the Year
  • Live Video Marketing Solution of the Year
  • Overall Video Marketing Company of the Year

Search Engine Marketing

  • PPC Optimization Platform of the Year
  • SEO Platform of the Year
  • SEM Innovation Award
  • Overall SEM Solution of the Year

AdTech

  • Video Advertising Platform of the Year
  • AdTech Privacy Solution of the Year
  • Programmatic Marketing Innovation Award
  • Ad Fraud Prevention Solution of the Year
  • Demand Side Platform of the Year
  • Programmatic Marketing Platform of the Year
  • Geolocation Platform of the Year
  • Display Advertising Platform of the Year
  • Advertising Measurement Platform of the Year
  • Ad Analytics Solution of the Year
  • Digital Ad Network of the Year
  • AdTech Innovation Award
  • Overall AdTech Solution of the Year
  • Overall AdTech Company of the Year

OTT Advertising

  • OTT Advertising Solution of the Year
  • OTT Innovation Award
  • OTT Advertising Platform of the Year
  • Overall OTT Solution Provider of the Year

Connected TV Advertising

  • CTV AdTech Solution of the Year
  • CTV AdTech Platform of the Year
  • CTV Ad Server Solution of the Year
  • CTV Monetization Platform of the Year
  • CTV Innovation Award
  • Overall CTV Solution Provider of the Year

SalesTech

  • Contract Management Software of the Year
  • Online Meeting Software of the Year
  • Sales Proposal Software of the Year
  • Sales Forecasting Solution of the Year
  • Price Optimization Solution of the Year
  • Lead Management Solution of the Year
  • SMB Sales Enablement Software of the Year
  • Enterprise Sales Enablement Software of the Year
  • Overall Sales Enablement Software Solution of the Year
  • SalesTech Innovation Award
  • Overall SalesTech Company of the Year

Social Media

  • Social Media Monitoring Software of the Year
  • Social Listening Solution of the Year
  • Social Media Analytics Platform of the Year
  • Social Media Distribution Software of the Year
  • Overall Social Media Management Platform of the Year

Public Relations

  • Press Release Distribution Company of the Year
  • Media Monitoring Solution of the Year
  • Media Outreach Platform of the Year
  • Overall Public Relations Software of the Year

Creator Economy & Influencer Technology

  • Influencer Marketing Platform of the Year
  • Creator Marketing Solution of the Year
  • Creator Campaign Management Platform of the Year
  • Creator Commerce Platform of the Year
  • Influencer Marketing Innovation Award
  • Overall Influencer Marketing Company of the Year

Loyalty and Referral Marketing

  • Referral Marketing Platform of the Year
  • Loyalty Marketing Innovation Award
  • Loyalty Marketing Platform of the Year

Conversational Marketing

  • Marketing Bot Solution of the Year
  • Call Management Solution of the Year
  • B2B Lead Generation Service of the Year
  • Conversational Marketing Innovation Award
  • Overall Conversational Marketing Solution of the Year
  • Overall Conversational Marketing Company of the Year

Mobile Marketing

  • Location Based Marketing Platform of the Year
  • Mobile Messaging Based Marketing Solution of the Year
  • Mobile Marketing Innovation Award
  • Mobile Marketing Platform of the Year
  • Mobile Games Marketing Platform of the Year
  • Overall Mobile Marketing Solution of the Year
  • Overall Mobile Marketing Company of the Year

Customer Data

  • Customer Data Solution of the Year
  • Customer Data Innovation Award
  • Real-Time Data Activation Platform of the Year
  • Contact Database Solution of the Year
  • Contact Database Company of the Year
  • SMB Customer Data Platform of the Year
  • Enterprise Customer Data Platform of the Year

Analytics & Intelligence Tools

  • Contact Database Solution of the Year
  • Contact Database Company of the Year
  • Predictive Analytics Solution of the Year
  • Data Visualization Solution of the Year
  • Marketing Insights Platform of the Year
  • Customer Intelligence Platform of the Year
  • Interaction Data Analytics Solution of the Year
  • Overall Marketing Analytics Solution of the Year

Customer Experience

  • Customer Experience Management Solution of the Year
  • Customer Experience Platform of the Year
  • Customer Experience Management Platform of the Year
  • Customer Experience Innovation Award
  • Overall Customer Experience Solution Provider of the Year

Performance Marketing

  • Performance Marketing Solution of the Year
  • Performance Marketing Innovation Award
  • Performance Marketing Company of the Year

Account Based Marketing

  • Account Based Marketing Platform of the Year
  • ABM Innovation Award
  • Account Based Marketing Solution of the Year
  • Account Based Marketing Company of the Year

AI-Native Marketing

  • AI Innovation Award
  • AI-Powered Ad Targeting Solution of the Year
  • AI-Powered Creative Solution of the Year
  • AI-Powered Writing Solution of the Year
  • AI-Powered Video Marketing Solution of the Year
  • AI-Powered Content Marketing Solution of the Year
  • AI-Powered Sales Solution of the Year
  • AI-Powered Advertising Solution of the Year

Generative AI & Creative Intelligence

  • Generative AI Marketing Platform of the Year
  • AI Ad Creative Optimization Solution of the Year
  • AI Content Generation Platform of the Year
  • AI Image Generation Platform of the Year
  • Video Generation Platform of the Year

Identity Resolution

  • ID-less Marketing Platform of the Year
  • ID-Less Marketing Innovation Award
  • Customer Identity Platform of the Year
  • Identity Resolution Platform of the Year

Revenue Operations (RevOps)

  • RevOps Solution of the Year
  • Pipeline Intelligence Solution of the Year
  • Revenue Intelligence Platform of the Year
  • RevOps Innovation Award
  • RevOps Platform of the Year
  • Overall RevOps Solution Provider of the Year

Low Code and No Code MarTech

  • MarTech No-Code Solution of the Year
  • Low Code Marketing Solution of the Year
  • No-Code MarTech Innovation Award
  • Low Code MarTech Innovation Award

Marketing Measurement & Attribution

  • Marketing Attribution Solution of the Year
  • Marketing Attribution Platform of the Year
  • Marketing Mix Modeling Solution of the year
  • Cross-Channel Measurement Platform of the Year
  • Marketing Attribution Solution Provider of the Year

Campaign Management

  • Marketing Campaign Management Solution of the Year
  • Marketing Campaign Management Innovation Award
  • Marketing Campaign Management Platform of the Year
  • Marketing Campaign Management Solution Provider of the Year

MarkTech Industry Leadership

  • Digital Asset Management Platform of the Year
  • Retail Technology Solution of the Year
  • Brand Safety Solution of the Year
  • Team Collaboration Software of the Year
  • MarTech Company CEO of the Year
  • Best Use of AI in MarTech
  • MarTech Startup of the Year
  • Overall MarTech Solution of the Year
  • Overall MarTech Company of the Year