MarTech

Breakthrough Awards

Recognizing the world’s most innovative products, solutions and services in the global field of Marketing, Ad & Sales Technology today.

 

 

FEATURED 2021 WINNERS

 

 

CM Group
Acxiom
Marchex
Terminus
Klaviyo
Adobe
SugarCRM
ProQuo
Hootsuite
PROS
SessionM
InMarket

MarTech Breakthrough Awards

Marketing automation, predictive analytics and audience intelligence, social media and content marketing tools, creative and design, web and SEM, SalesTech, AdTech and more – Marketing has fundamentally become a technology-powered discipline.

The MarTech industry is helping brands navigate challenging shifts as organizations are forced to dramatically alter how they engage with their audiences, completely transforming the customer journey.

Customer expectations have never been higher and our annual MarTech Breakthrough Award winners showcase standout technologies and services that are revolutionizing how brands exceed these expectations with personalized experiences throughout every customer interaction.

26% of marketers believe that Artificial Intelligence is “the next big thing” in their field

40% of marketers say proving the ROI of their marketing activities is their top marketing challenge

60% of marketers create at least one piece of content each day

Nominate today for a MarTech Breakthrough Award

We are passionate about what marketing can do in a digital world, and we are committed to providing the world’s most comprehensive platform for recognition dedicated to standout MarTech companies and products.

Marketing now plays a vastly more critical role in driving sales and business success than ever before due to its proximity to the customer, and its involvement with their day-to-day lives. With the need to build consumer trust and loyalty—both elements driven by marketing—marketing finds itself firmly at the center of the sales process.

Getting the MarTech stack right is strategic to business success. With a plethora of tools available, how does one embark on this journey or course correct or stay ahead of the curve?

The MarTech Breakthrough Awards recognize the top companies, technologies and products in the global Advertising, Sales & Marketing Technology industry around the world today.

Our Mission

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the creativity, hard work and success of companies, technologies and products in the fields of Marketing, Sales and Advertising Technology.

Modern marketers require a broad understanding of the best, most effective ways to reach consumers in the moments that matter. It sounds simple enough, but every year brings new challenges that can derail plans and complicate marketing plans. Consider the current (albeit delayed) changes to online targeting. Or the increased regulations and standards surrounding consumer privacy and data collection. Or the constant need to deliver personalized brand experiences at scale, across an ever-growing mix of channels and devices. There are no shortage of disruptive forces influencing how we engage customers and prospects every day

We understand the challenges facing fast-growth technology companies as well as industry veterans. We know what motivates and excites the investors, partners and customers who support them, and we know you can’t work effectively with any of these groups without BREAKING THROUGH the competition to stand out in these crowded fields of technology.

MarTech Breakthrough is part of the Tech Breakthrough organization, a leading market intelligence and recognition platform for technology leadership and innovation in today’s hottest categories of technology. Tech Breakthrough serves as an objective, indispensable research and advisory partner to more than 1,000 organizations in more than 40 countries — across several major industries and company sizes. Our organization has worked with technology titans such as Intel, Comcast, Qualcomm, Cisco, Sprint, HP, Philips, Quicken, Spotify, Dell, Samsung, Fiserv, Microsoft and many more industry veterans, as well as groundbreaking startup companies through our public platform for recognition for standout technologies, people and companies.

Industry Recognition

MarTech Breakthrough winners receive well-deserved industry recognition and third-party validation from an independent organization.

The fifth annual MarTech Breakthrough Awards program is now open for nominations and we look forward to another competitive year of the awards program. 

MarTech Breakthrough Award winners will have the opportunity to tout their awards in dozens of impactful ways, from press releases and media relations efforts with key media and journalists, analyst relations, social media channels and  through content marketing efforts, company presentations, sales decks, sales collateral and more!

Award Categories

  • Marketing Automation
  • Marketing Analytics
  • SalesTech
  • Marketing Performance Management
  • Search Engine Marketing
  • Performance Marketing
  • Social and Content Marketing
  • AdTech
  • Mobile Marketing
  • Video Marketing
  • Conversion Optimization
  • …And more!

Most valuable metrics that marketing organizations use to help assess brand value and inform your marketing strategy

21%

Brand health/
Brand tracker

24%

Competitive
Benchmarks

20%

Awareness

16%

Sentiment

10%

Share of Wallet

8%

Share of Voice

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